WOX Health Center PR Kit
Public Relations Strategist | Boston, MA | January 2025 – May 2025

Led the development of a full-scale PR kit for WOX, a women-led health center focused on holistic care for women and first-generation immigrant families. Collaborated with company leadership and key stakeholders to craft a strategic public relations plan aimed at building brand identity, boosting community awareness, and supporting the center’s 2025 launch.

Produced key PR materials, including press releases, feature stories, media pitches, and fact sheets, all tailored to align with brand objectives and engage target audiences. Conducted in-depth qualitative and quantitative research on audience demographics, healthcare trends, and the competitive landscape, translating insights into effective messaging and outreach strategies.